Collaborative consumption sport hosting: value and consumption constraints

Purpose The purpose of this paper is to find evidence the benefits and constraints collaborative consumption experiences by investigating perceptions hosts visitors that attended professional regular season basketball baseball games in USA. Design/methodology/approach Data were collected through four focus groups with 37 total participants analyzed qualitative content analysis. Findings results show a experience perceive types value: social interaction belonging, new fandom, travel bucket list local sport knowledge. In addition, provide five related consumption: expenses, average experiences, seat location, interpersonal disconnects personal risk. Research limitations/implications selection only two sites for study limited data triangulation was possible. This should be replicated across wider range teams countries confirm main findings study. Practical implications Practitioners can use initial better understand experience, therefore kind design would encourage increased purchases loyalty. Originality/value provides insights into detriments based on participants' involvement an innovative peer-to-peer platform.